The three that I’m sitting with are 1) how do we do this quickly and 2) how do we convince people that some pieces of the system must die in order for others to emerge and 3) how can we hospice them in the process (the Berkana Two Loops model comes to mind).
Great questions Rachel. For me an important question to really get things moving is how can we make this profitable for leaders or show them the profit? I love your point about tying the conversation to pay. Also i think showing them how circularity / more sustainable business models can be profitable. One high street retailer I worked for made ECO VERO more profitable for them to use than regular viscose through economies of scale. This had a knock-on effect for other smaller, lesser know brands working with the same suppliers. They too could use this better fabric and make the same margin. Where there is a will there is a way but companies will want to see how they can make a profit. I imagine that the first person / brand to be brave like you mentioned, and take the leap will be the one to profit the most for being first to do so.
I think you're right Nicola - you'll really enjoy the upcoming Textile Exchange landscape analysis report I've authored on reimagining growth on that basis I think!
These are such insightful questions. I feel like some of the answers are so easy to see yet feel impossible to implement, and some comes down to a backwards value system.
Great questions Rachel.
The three that I’m sitting with are 1) how do we do this quickly and 2) how do we convince people that some pieces of the system must die in order for others to emerge and 3) how can we hospice them in the process (the Berkana Two Loops model comes to mind).
Thank you Miah - love this thought process and couldn't agree more.
Fantastic questions, Rachel. Thank you. I believe neuroscience and studies on behavior change are key to unlocking new ways of approaching this.
Thank you for commenting Lalita - I believe in that unlock also but hope it can be employed at scale and at speed to be actually viable.
Great questions Rachel. For me an important question to really get things moving is how can we make this profitable for leaders or show them the profit? I love your point about tying the conversation to pay. Also i think showing them how circularity / more sustainable business models can be profitable. One high street retailer I worked for made ECO VERO more profitable for them to use than regular viscose through economies of scale. This had a knock-on effect for other smaller, lesser know brands working with the same suppliers. They too could use this better fabric and make the same margin. Where there is a will there is a way but companies will want to see how they can make a profit. I imagine that the first person / brand to be brave like you mentioned, and take the leap will be the one to profit the most for being first to do so.
I think you're right Nicola - you'll really enjoy the upcoming Textile Exchange landscape analysis report I've authored on reimagining growth on that basis I think!
Great, I look forward to reading it!
These are such insightful questions. I feel like some of the answers are so easy to see yet feel impossible to implement, and some comes down to a backwards value system.
Right? I agree. Very easy to write, incredibly different to actually put into reality.
Love this, Rachel 🙏🏻
Thank you!
Yes! Such a hard question but really at the very heart of it all. How to make them care and to care enough to take action.